WAYPOINT
CREATIVE
portfolio
01
HB Fishing was the first brand I created from the ground up that is now officially in use. This brand was created for a fishing guide in need of an established brand that he can grow. I developed a logo, website, stationery, brand guidelines, and merchandise for him. The final product has had a great response, with consistent visitors on his website and social media, as well as more bookings for guide trips.
Check out the website here:
"It was an incredible experience working with Sydney to find a custom logo that fits my brand. She is very easy to work with and will create something specific and unique for anything you do. Her attention to detail and creativity are unmatched! Highly recommend working with her, I can't say enough good things about the work she did for me and my brand. You will be very pleased with your finished product!" - Hays Baldwin (owner of HB Fishing)
Hammerhead Hardware was a brand I created for a school assignment. This brand was created for a fake hardware store in need of full branding. I developed a logo, slogan, stationery, and business cards for it. The final product was received well by my peers and teachers.
This was my first time using the circular logo method, so the hammerhead shark logo was made entirely of overlapping circles with cut-out parts.
Freebird Media was a brand I created for a school assignment. This brand was created for a fake media company in need of full branding. I developed a logo, slogan, stationery, and business cards for it. The final product was received well by my peers and teachers.
This was my first time having full freedom to create a logo for a brand, which is ultimately what led me to fall in love with branding and creating logos!
I wanted the colors to really stand out as something that would be recognizable and timeless. I also made sure the logo was clean and minimal, which I believe makes sense for a media company.
02
My visual content and content creation are mainly used right now for my personal social media accounts. I do a lot of editing of Instagram/Facebook reels, and I am getting into long-form content on YouTube.
I am hoping to be able to create more videos for businesses in the future.
For now, I am working on building my personal presence on social media and making my content better with every video.
03
This Doritos campaign was a school assignment. We had to create a series of three ads to get people to want to buy Doritos. This assignment was very fun because we were able to do anything we wanted with it.
I came up with the tagline "Iconic Flavor" and turned the Doritos into three of the most iconic landmarks in the world.
This project was loved by everybody I showed it to. I also made a 30-second animated ad for this series, which ended up being a hit with the people I showed it to as well.
This is a series of posters that showcase some of the Principles of Design. We were told to choose 5 principles and make a campaign for them.
I chose to use fish as my example item for the series. I thought the concept would be cute with the blue background being like the water, but still being very simple so that the main emphasis was on the fish.